Acclaimed record label Cheerful Music, which is invested in and backed by technology giant Tencent Music, is set to host a discussion on June 11 at the 2026 London AI Summit titled “Can AI Make Human Music More Valuable?“. Founded by industry thought leader and professional singer-songwriter turned music entrepreneur Snow Jiang, who is recognised for her exceptional vision in connecting the Chinese market with the West, the panel will also feature Cheerful Music’s A&R manager Sergio Veloz and Producer He Zhu.
“Can AI Make Human Music More Valuable?” will explore the rising premium on human ingenuity, emphasising its indispensable position within the modern landscape. The session, set to take place between 3:00 PM and 3:25 PM BST on 11 June at the Tobacco Dock, will address how generative technology enables the mass production of content at an unprecedented scale, forcing the industry to face a fundamental inquiry into the essence of musical worth. Cheerful Music’s Snow Jiang, Sergio Veloz, and He Zhu will share examples showing a new approach where AI improves efficiency, but human artistic insight, emotion, and cultural understanding are what truly drive success. Discussing everything from viral AI-supported song launches to new distribution methods, the presentation will argue that success depends not on creating content but on genuine connections and cultural impact.
Based between London and Shenzhen, Cheerful Music is known for its viral hits like ‘Yi Xiao Jiang Hu’, which amassed over 50 billion hits on TikTok, while the label has made a series of pivotal strategic moves, including partnering with Universal Music Publishing Group (UMPG) and appointing UMPG as the exclusive overseas agent for Cheerful Music’s copyrights. Additionally, in July last year, a partnership was established with Sony Music to facilitate distribution and catalogue management. Established in 2019, Cheerful Music boasts a roster of global hitmakers, including Snow. J, Silk Ye, Daven Wu and Michaelachel.
Under the leadership of Snow Jiang, Cheerful Music has firmly positioned itself as a multinational powerhouse, gaining momentum since the opening of its London branch. The label combines strong infrastructure with a focus on discovering and developing emerging talent, providing innovative promotion, marketing, and artist support.
As the visionary Founder and CEO of Cheerful Music, Snow Jiang balances her roles as a professional singer-songwriter and the central figure of a celebrated Harvard Business School case study. This academic recognition led to multiple invitations to the institution, where she engaged with students from over 80 nations to share the strategic evolution and hit-making logic of Cheerful Music.
Over the past year, Snow Jiang has presented her industry-leading expertise at prestigious global platforms, including Harvard Business School in Boston, Harvard Business School China, the Amsterdam Dance Event, and The Great Escape in the UK. Her recent participation at SXSW in Texas featured a compelling session titled “East x West: Cross Cultural AI Trends In Music Production,” where she examined the intersection of generative technology and label strategies within the Chinese market.
Cheerful Music founder Snow Jiang shared, “The faster AI evolves, the more valuable human music becomes. AI can generate melodies, but it cannot replace human emotion, cultural identity, and genuine connection. The future of music belongs to creators who know how to combine both.”
A&R Manager at Cheerful Music, Sergio Veloz, shared, “At Cheerful Music, we see AI as a tool that expands creative opportunity rather than replaces artistic value. As technology lowers the barriers to music production, the conversation is shifting from who can create to who can truly connect. Music in the AI era is not competing on volume alone but on emotional resonance, cultural relevance and audience understanding. Human creativity remains the driving force behind great music because people connect with stories, experiences and identity.”
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