(See How / Image Credit: Noel Cullen)
UK electronic producer See How unveils his latest single, ‘Kick It‘, released today, June 5, alongside the announcement of his debut album, Amusing Ourselves To Death, arriving September 18. The nine-track project explores the complexities of modern existence, technology, and the persistent distractions of daily life. Following acclaim from outlets including Undrtone, Wonderland, Flex, Notion, Mystic Sons, and Plastic Magazine for his previous single ‘My Religion‘, See How further cements his presence within the UK electronic landscape.
‘Kick It‘ arrives as a 124 BPM single crafted for both radio and dancefloor, weaving layered samples, luminous synths, and fragmented vocal textures into a vivid sonic masterclass. Drawing inspiration from the likes of Jamie xx, Joy Anonymous, and Barry Can’t Swim, the track revolves around a looping lyric – ‘you know who you are / and you’ve come this far’ – and radiates a distinct summer energy. In a house scene saturated with downtempo and bass-driven releases, ‘Kick It’ stands out by infusing UKG motifs into its rhythmic foundation, creating a buoyant, infectious groove.
This track speaks to listeners seeking unpretentious swagger, resonating with festival-goers in Australia, Germany, and the US who encountered the UKG resurgence through contemporary figures like Sammy Virji or Interplanetary Criminal rather than archival 90s selections. It deviates from the introspective intensity of a heads-down techno set in favor of a groove that invites movement, striking a balance between playful energy suited to beach clubs and the momentum required for the mainstage.
Departing from the introspective perspective of ‘My Religion‘, which examined belief systems shaped by algorithms, ‘Kick It‘ adopts a more optimistic tone. The track gestures toward breaking cycles of routine, digital saturation, and daily repetition, favoring reflective lyrics and a propulsive tempo over overt storytelling. Together with its predecessor, this single lays the groundwork for Amusing Ourselves To Death, an album positioned to traverse the spectrum between introspection and euphoria.
See How had this to say: “I wanted this one to feel immediate. Less about explaining something, more about interrupting the loop, even briefly.”
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