Brixton, London based outfit kid apollo release new single “lose yourself.” – lifted from their upcoming debut EP ‘all i think about’ out 10th November via Sweat Entertainment (Morly, Berry Galazka, Liv Dawson).
Consisting of singer and producer Jimmy HM and twin brothers (and producers) Felix and Theo Ratigan, the trio combine to create visceral, introspective songs; tackling day-to-day life as teenagers in London, relationships, and the darker side of London’s nightlife – delivered through a lens of soothing lo-fi R&B.
Accompanied by a stunning self-directed video, “lose yourself.” follows singer Jimmy HM as he’s escorted through the streets of London, depicting notions of being consumed by the city he now resides in.
Mixed by Tieks (Denai Moore, Sky Ferreira, Ben Khan, Florence & The Machine), “lose yourself.” is led by a captivating piano passage, before opening up with the addition of chopped up electronic percussion, oscillating synths and lilting guitars; an absorbing slice of lo-fi R&B providing a stark insight into life in the English capital as a teenager.
Speaking on the release of the new track, singer Jimmy HM said: “I wrote ‘lose yourself.’ to get across how I really felt when being consumed by the city, in both good and bad ways. I talk about how I often found myself using things that London offered to distract me from people and situations that I’ve had to leave in the past – ‘Replace it, No drama’.”
With their debut EP ‘all i think about’ out November 10th, the band commented: “We’re expressing our experiences within the way we live through our music. We aim to never restrict ourselves to one genre as this wouldn’t reflect the type of artists we are. Whether the songs are talking about relationships or our last function, all we really want when someone first listens to our music is for them to be in their own space and get lost in the songs.”
New single “lose yourself.” follows previous singles “3 star hotel escape.” and “let go of things i said.”, all lifted from the trio’s upcoming EP – gaining early plaudits from outlets including The Line Of Best Fit, Notion Magazine, DUMMY Mag, Noctis Magazine, Fashionably Early, District Magazine and Spotify‘s Fresh Finds, New Music Friday + Our Generation playlists.
kid apollo‘s new single “lose yourself.” is out now, released 18th October. Debut EP ‘all i think about’ will be released 10th November via Sweat Entertainment.
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