Tove Lo is a multi-platinum, Grammy-nominated Swedish recording artist known for her raw, confessional uncensored take on traditional pop. Tove has always put visuals front and center in her work – from her unforgettable Lady Wood iconography to the multiple short films accompanying her album releases – and recently received a Grammy nomination in the Best Music Video category at the 2020 Awards. Always in pursuit of new frontiers of creative expression, Tove has immersed herself in the possibilities of the NFT space, and arrives with her genesis collection CRYPTO TITS (a nod to her 2017 hit single “Disco Tits”) in partnership with the inimitable Blake Kathryn, complete with all new original unreleased music written and produced by Tove Lo. Blake Kathryn is one of the most respected names in the NFT space as the top-earning female crypto artist, who recently collaborated with Paris Hilton on her Planet Paris collection, setting the Nifty Gateway single auction record of over $1.2 million for its 1 of 1 auction piece.
On Saturday May 15th @ 6:30pm EST on Nifty Gateway, Tove Lo x Blake Kathryn will launch their CRYPTO TITS collection comprised of four never before seen audiovisual collaborations featuring exclusive unreleased music by Tove Lo. A portion of proceeds from the collaboration will go to supporting Black Girls Code and Carbon 180.
Tove Lo first entered the NFT space earlier this year, supporting crypto artist Young & Sick’s NFT fundraiser for independent venues, purchasing one of his auction pieces and lending her likeness to his Nifty For NIVA portrait series. The two part fundraiser raised over $250k for independent venues and NIVA (National Independent Venue Association) and received support from Shawn Mendes, Disclosure, Dillon Francis, and more with coverage from Rolling Stone, Pitchfork, Variety, et. al.
On the collaboration, Tove writes:
“I’m very very VERY excited to share this collaboration with the amazing digital superstar Blake Kathryn! I’ve been exploring the NFT space for a while now and it’s super inspiring to me. Blake’s creations feel like new and different worlds to me and I love to create immersive experiences around my albums and shows, so this process was just awesome and mind expanding. And in a year where I couldn’t bring my live shows to people it was amazing to be able to build a world to share with you in the digital realm, even if we can’t be together IRL. After a year spent inside and online, surreal places and dreams take shape. The music I have made for these pieces was very freeing to make. Impulsive and raw. I hope you love the art as much as we loved making it, and we are thrilled to be directing proceeds to two causes very dear to us, Black Girls Code and Carbon 180. This space is a whole new creative outlet and a merging of worlds, and best of all is shining a light and recognizing so many brilliant digital artists out there! Thank you so much to my partner in crime on this project, my forever crypto queen Blake Kathryn – this collaboration was a dream come true and I’m so excited to bring this collection into the world with you.”
On Friday May 14th @ 6pm EST there will be a Discord voice AMA on the Nifty Gateway channel. Plus a Clubhouse launch party will happen on Saturday (details TBC).
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